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Our Story

Frank Simple began purely because the products we wanted to use ourselves weren't being made. We understand life gets busy, and having a trusted supplement brand to fall back on can make the difference between thriving or just surviving. Realistically, we can't always follow an optimally healthy lifestyle, so we were searching for wellness support that still allowed us to show up as our best selves no matter what life throws our way.

While there's no shortage of wellness supplements and gadgets on the market, our real struggle was finding a product that truly delivered on its claims without an overly inflated price tag. 

This is why we started Frank Simple

We saw the need for a no-nonsense approach to wellness supplements that can move the needle on quality of life. We want to buck the increasingly common trend in the wellness world of overselling and under-delivering by cutting the marketing fluff and skipping unnecessary filler ingredients.

We're Frank, and we're Simple

You won't find aggrandised, cryptic, and pseudo-scientific claims here. Instead, you'll find expert-driven formulations designed to make everyday life better, and honest information about how they work. We're proud to be Australian-made, sustainable, and simple. 


We Know Wellness

Manufacturing nutritional products for some of Australia's leading brands gave us insights into how to create the most effective formulations.

We're Frank

We tell it how it is. Health is important so we'd rather not waste your time with upsells or fluff. We just want to share the best products with the best ingredients.

We're Simple

We don't add ingredients just for their name. Every formulation has been thoughtfully created with effective doses of the best functional ingredients.